Design Thinking
Harvard Business Review has published an article by Tim Brown, the CEO of IDEO, on design thinking.
Tim is certain that thinking like a designer can transform the way you develop products, services, processes—and even strategy!
In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation’s terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up.
