Google's Joe Kraus on How to Make the Web More Social
Our view at Google is that's a transitory phase in the development of the whole social web, and that those friend relationships that you create on these sites should be usable and portable and allow you to get benefit no matter where you go on the web. - Joe Kraus
Can the Internet be made more social? This is a question with which Joe Kraus, director of product management at Google, constantly has to grapple. He believes every killer app on the web -- instant messaging, e-mail, blogging, photo-sharing -- has succeeded because it helps people connect with one another. For Kraus, this means the Internet has an inherently social character, but it can be enhanced further -- an area he continues to explore through Google initiatives such as Open Social and Friend Connect. Wharton legal studies professor Kevin Werbach spoke with Kraus recently about the increasing socialization of the Internet.
