The Googley Experience
The Google User Experience team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable. Achieving a harmonious balance of these ten principles is a constant challenge. A product that gets the balance right is "Googley" – and will satisfy and delight people all over the world.
Ten principles that contribute to a Googley user experience:
- Focus on people – their lives, their work, their dreams
- Every millisecond counts
- Simplicity is powerful
- Engage beginners and attract experts
- Dare to innovate
- Design for the world
- Plan for today’s and tomorrow’s business
- Delight the eye without distracting the mind
- Be worthy of people’s trust
- Add a human touch
