2 posts tagged “don norman”
30 over articles (and counting...) by Donald A. Norman.
Titles includes:
- People: the way I see it: Simplicity is highly overrated
- People: the way i see it: Three challenges for design
- Emotional design
- Software engineering for user interfaces
- Design principles for human-computer interfaces
- Design rules based on analyses of human error
and many more...
Check out the entire library...
Our studies lead us to suspect that just as we might be able to classify products along three dimensions of attractiveness (visceral), functional and usable (behavioral) and high in prestige (reflective), we can also classify people along these dimensions. Visceral level people will be strongly biased toward appearance, behavioral people towards function, usability, and how much the feel in control during use. And Reflective level people (who would seldom admit to be one), are heavily biased by brand name, by prestige, and by the value a product brings to their self-image – hence the sale of high-priced whiskey, watches,, automobiles, and home furnishings.
