2 posts tagged “ideo”
Harvard Business Review has published an article by Tim Brown, the CEO of IDEO, on design thinking.
Tim is certain that thinking like a designer can transform the way you develop products, services, processes—and even strategy!
In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation’s terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up.
Low-key and thoughtful, IDEO founder David Kelley seems the antithesis of the "design star" -- and indeed, he says that product design, within the past two decades, has become much less about the design and more about the user who'll be experiencing it. In this classic 2002 talk, he shares some video of products coming out of IDEO, including Prada's famous high-tech dressing rooms, "Dilbert's ultimate cubicle," and a gotta-have-it gadget called Spyfish. He finishes by discussing a project he's passionate about: ApproTEC -- now called KickStart -- offering designs that give Kenyans the means to end poverty.
